I’ve always dreamed of just getting into the car with a wad of cash and setting off on a vacation with no particular destination in mind. A serendipitous foray like that sounds like the perfect vacation. But would you do that with your marketing efforts? I bet not! CONTENT MARKETING OVERVIEW When we started this series, we said that there …
Content Marketing Step 1: Know Your Audience
Know your audience. Having pulled together four weddings in the last three years, please understand that I’m still in recovery mode. So the best analogy I can come up with about knowing your audience is related to wedding analogies. When you’re putting together your guest list, travel arrangements and seating at the reception you have to take all kinds of …
The Facebook Privacy Chronicles: Limit Your Audience
As the Facebook Privacy Chronicles continue, you may want to reevaluate HOW much of your information is available to the public. As you become more aware of the importance of privacy, you may want to go back and limit past posts (statuses, photos, notes, etc.). This means that posts that may have previously been available to the public can now …