Kathi Rabil, CEO, Marketing and Social Media SME, uses this favorite mantra in her overall business approach, ” Every challenge carries the seeds of opportunity.” She loves helping clients reach their goals of telling their story through interactive media. As CEO of Slice-Works, Kathi directs marketing and business development. Under her leadership, the SliceWorks team has expanded its product offerings to include the SharpStrategy Process, social media strategy and consulting. As a regular contributor to the SliceWorks blog, she has written over 58 posts since 2010 and launched the eNewsletter in 2014. In 2006, she was instrumental in leading the internal campaign to rebrand the agency as Slice, Inc.
By immersing herself in the creative environment at SliceWorks for the past decade, Kathi has developed a comprehensive understanding of the synergy between digital marketing and communications. She is a graduate of the Greater Washington Board of Trade’s Small Business Academy and has done course work at Georgetown’s Continuing Education Program for Marketing Professionals. She is also a member of ASAE, the American Society of Association Executives and is just completing a three year term on the National Capital Area Committee (NCAC) for ASAE.
In 2011, Kathi completed a six-month training program through the Relationship Marketing Institute and is listed in their Social Media Professionals Directory. She continues to deepen her knowledge of Social Media through attendance at workshops hosted by Social Media Examiner, among others. Social media maven Mari Smith says that Kathi’s “extensive background in marketing and brand strategy makes her social media talents all the more powerful and effective.”
Kathi was raised in Pennsylvania and her family heritage is salt of the earth [German] farmers and engineers. She attended the College of William and Mary and earned a degree in Music Education. Kathi’s greatest delight has been the raising of five accomplished children, who along with her husband, Dick, pursue their passions in a varied field of creative careers.
Music has always been integral part of her life, whether participating in choirs or as a vocal soloist in performances of Puccini’s La Boheme and Rondine, and the lead role of Clara in Pasatieri’s comic opera Signor Deluso. Kathi is also an avid reader and enjoys exercise, especially Pilates.
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