Helen Alexander, thrives on communicating and engaging with the communities of her clients, analyzing meaningful data to produce better results, and creating a cohesive, integrated approach to any marketing and social media campaign.
As a former NCAA Division I volleyball player from the University of Maryland, Baltimore County (UMBC) Helen believes in two important ways of thinking: 1) “Doing little things well is a step toward doing big things better, and 2) “Do or Do Not. There is No Try.” -Yoda.
Helen’s college coach always impressed upon her team that “There are no little things.” Helen interpreted this as ‘every little thing matters’. From perfecting her passing form on the court, to engaging with targeted audiences on Social Media, every little thing matters; and in her experience, doing little things well does bring you closer to doing bigger things better!
Her path to pursuing Social Media and Marketing was circuitous. Initially, Helen sought out out a secondary education degree, in hopes of becoming a teacher like her mother and older sister. However, she soon discovered an even greater passion for understanding the inner workings of the human mind and how these connections influenced social interaction. As she expanded her academic interests into the field of psychology, it was sales, marketing and social media that piqued her curiosity professionally. Whenever given the opportunity, Helen strove to stretch her abilities in these areas of expertise. She knew that, given the chance to develop these skills, she would succeed. And she did!
Helen thrives on communicating and engaging with the communities of her clients, analyzing meaningful data to produce better results, and creating a cohesive, integrated approach to any marketing and social media campaign.
In her spare time, Helen enjoys being a new mother to her firstborn son, is the Marketing Director for MOJO Volleyball in Fairfax, VA, and the Program Director for volleyball at Thomas Jefferson High School for Science and Technology in Annandale, VA. Helen has been coaching volleyball since 2003, and attributes most of her professional success and inspirations to the challenges and opportunities that this sport has awarded her.