There are many misconceptions when it comes to Inbound Marketing. It’s time to set the record straight and debunk some fallacies surrounding this heavy hitter in image management. Here are our top 10 inbound marketing myths.
1) Inbound Marketing is just another term for SEO
Inbound marketing is all about organically increasing sales via traffic, as opposed to tracking potential clients through search (SEO). They aren’t one in the same; but they do work together. An increase in your SEO rankings can be a direct result of your inbound marketing efforts.
2) Inbound Marketing is a fad or “flavor of the week”
This form of marketing has been around for over a decade and utilizes many traditional practices, modernizing the approach in the process. Additionally, inbound marketing takes advantage how many people make decisions about purchasing in today’s age- which is through technology and social media.
3) It is enough by itself
Inbound marketing is most effective when integrated into a larger marketing campaign. As part of a greater operation, it can amplify your business growth strategy. The content that you put out can also inject a sense of personality into your brand, which resonates with people. This can be especially hard to do with more traditional forms of marketing
4) It is a one-man job
An effective Inbound Marketing campaign requires a team of varying skill sets able to work together. Since multiple strategies are at play, it is best to bring together a variety of talents to help with specific parts of the campaign. Just because you can write captivating blogs doesn’t mean you can create awesome infographics.
5) It is free, or at least inexpensive
Unfortunately, this is a myth. Inbound marketing can be costly, as well as time consuming. However, the ROI will be great if your plan is executed correctly. Upfront charges should never dissuade a company from developing a proper marketing campaign.
6) It works no matter the business
Any form of marketing is tricky. What works for one business may be a totally wrong approach for another. There are certainly types of organizations that generally benefit more from an inbound marketing campaign than others. Some examples include:
-Senior Living Facilities
7) It is impossible to measure ROI of Inbound Marketing
Analytics are easier to track online than anywhere else. There can also be more subtle hints that your Inbound Marketing plan is in a good place. Something as simple as seeing more engagement between you and your potential client base on social media can be a strong indicator that your strategy is working.
8) Social media activity is too hard to track
The success of your social media efforts must be tracked in several different ways. You can’t just measure one statistic. Many social media platforms have their own analytics tools that you can use to track your success. The truth is, ANY marketing campaign needs to be constantly analyzed and examined. This is to ensure it is as effective as possible at any given time.
9) Quantity over quality is best
A company’s reputation can be jeopardized if postings aren’t up to a certain standard, or if posting is too inconsistent or not selected properly. An overflow of useless information is never better. Track your posted content by engagement and find out what seems to interest your client base the most. Give your readers more of what they want!
10) Email is dead
Email is still required for signing up to any social network, so it is still very much relevant and widely used. Many people consider giving their email address a small price to pay for free content. The important thing is not to inundate a large group of people (interested or not) with blasts of emails. A targeted email strategy can absolutely yield results.
This post is part of an ongoing series of articles all about inbound marketing. Stay tuned in the coming weeks as we further explore this topic. For more information now, please refer to our previous blog post, “Inbound Marketing: Why I Should Care”.