Like all other slices of your marketing strategy pie, the place to begin is with your ‘WHY’. Remember, branding strategy clearly identifies and clarifies your ‘WHY’. Marketing strategy translates the ‘WHY’ of your brand into the ‘HOW’: how to lead (tied to membership); how to build (tied to recruitment); and how to engage (tied to retention).
As more and more associations embrace the value of social media, the challenge of navigating social channels has become a necessity for associations. How do you handle the transition?
Why Social Media?
Strategy is the foundation upon which we build your success. Successful strategy begins with asking the question, What is your ‘WHY’? Our goal is to help associations achieve the outcomes they are looking for with their online social presence by starting with ‘WHY’. Once we are clear about ‘WHY’ are doing social media, we can move to ‘HOW’.
How does social media strategy fit into your overall marketing?
Marketing strategy translates the ‘WHY’ of your brand into the ‘HOW’: how to lead (tied to membership);how to build (tied to recruitment); and how to engage (tied to retention). This last how, engagement, is the key to your social media strategy.
Slice-Works creates the results you want by solidifying your social media strategy and connecting your ‘WHY’ to your ‘HOW’. By developing your social media strategy and influencing brand awareness and perception you are fully addressing your ‘HOW’. Starting with an audit of your current association social media efforts, we create a roadmap that taps into your association marketing potential.
What is a social media strategy?
Social media facilitates building a network of core supporters to drive customer referrals –the most powerful form of marketing today. This is a complete 180° turn from traditional marketing. Social media strategy is the roadmap to your online social presence.
We identify your social media campaign strategies and create a plan to reach your goals. We target the social media channels that best fit your strategic marketing needs. We help you engage your audience and convert prospects into raving fans through valuable content and stellar customer service.
Our 3-step strategy focuses on planning, listening and managing your social media.
- identify your reasons
- determine what success looks like
- identify your target market(s).
- Identify keywords
- build a content strategy
- brand your social channels
- develop policy and guidelines
- train staff
Key Benefits of Social Media:
Sometimes the difference between winning and losing is simply showing up. ~ Unknown