PDF Unlike traditional marketing, social media facilitates building a network of core supporters to drive customer referrals –the most powerful form of marketing today. SLICE will identify your social media campaign goals and create a plan to map out how to reach your goals. We know how to target social media channels that best fit your strategic marketing needs. We help you engage your audience and convert prospects in to raving fans through valuable content and stellar customer service.
- Increase Brand Visibility – Sometimes the difference between winning and losing is simply showing up. Creating and maintaining active social network profiles increases your chances of discovery online.
- Engage Your Customers – Give your customer control of the conversation. Their input is valuable and often very insightful.
- Target Your Audience — Most social platforms can segment your message and give you specific demographic information about your audience. Customers look for this type of personalization as validation of your authenticity and transparency.
- Build Brand Loyalty — And your customers will advocate for you. Trust is the currency of the online community.
- Drive Website Traffic — Joining the conversation and sharing valuable content bring prospects to your site when they’re ready to make that purchase.
- Gauge Customer Interest — Customer input can be used for informal research of customer interest in new products and services.
Our 3-step strategy focuses on planning, listening and managing your social media.
The Planning stage will identify your reasons for doing social media and determine what success looks like. With this end in mind, we perform an online presence audit and develop an overall social media strategy that includes recommendations for branding, social platform set-up, a content roadmap, editorial calendar, metrics measurement, and a daily, repeatable process.
The Listening stage will identify your target market(s) as well as key influencers in your industry. Listening to what others are saying will help us identify keywords and build a content strategy that leverages YOUR message and keep it fresh.
Managing your social media will brand your social channels, develop policy and guidelines for your program, teach and train staff about the daily process, establish a monitoring and response program, and develop any contingent plan necessary to address negative feedback.
Slice is a full service firm, we create:
- Branded social pages
- Websites
- Links between social pages
- RSS feeds
- Mobile apps and videos
- Success metrics reports