Associations, Are You Talking to Me?

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I’ve been waiting to see if some of the associations that I’m interested in would reach out to me first. Why? I’d rather spend the money on a weekend get away or dinner at my favorite restaurant, unless you can convince me of the value of membership in your association. I love to read posts [...]

New Relationship Marketing: Interview With Mari Smith – Part 2

Mari Smith's Hi Res Headshot

This is our second of two posts from our interview of Mari Smith about her latest book: The New Relationship Marketing. In Part II, we asked Mari these questions: Can you speak to us more about surrounding yourself with the right connections? What are some of the biggest mistakes businesses make today regards social technologies [...]

SOCIAL MEDIA PHILANTHROPY: “HER AIM IS TRUE”

Jini Dellaccio with Camera

“Storytellers broaden our minds: engage, provoke, inspire, and ultimately, connect us.” –Robert Redford I like to think I’m a person who sees the glass half full.  I’ve always been intrigued by obstacles and how a simple mind shift can reveal possibility and the path to success.  Oftentimes that mind shift requires creative problem-solving and a willingness [...]

VIDEO BLOGGING: 4 THINGS TO GET YOU STARTED ON YOUTUBE

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When I was a kid, I really wanted a video camera. I wanted to make home movies, and a chance to tell my audience important things, funny things, or to just plain show off my creative talents. I had high hopes of being selected for America’s Funniest Home Videos. While my parents didn’t agree with [...]