Gen Y: Retention and Loyalty

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Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student.  But what blew me away was the tribute to the educators and influencers that helped motivate each student to achieve such a high level of excellence. [...]

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

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Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point [...]

ASAE #Tech12: Connecting Technology & Real Life

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As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional.  So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation.  It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding [...]

Twitter: 6 Tips for an Effective Strategy

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Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for me. The thing is that everyone is different, and there is no overall “perfect” twitter posting [...]