I’ve been waiting to see if some of the associations that I’m interested in would reach out to me first. Why? I’d rather spend the money on a weekend get away or dinner at my favorite restaurant, unless you can convince me of the value of membership in your association. I love to read posts [...]
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and [...]
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point [...]
As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional. So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation. It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding [...]
