MOBILE CONTENT STRATEGY: A RECIPE FOR SUCCESS

131997102

 In our previous blog on mobile strategy, I made this statement: Your organization has a responsibility to deliver an equal content experience across all devices.  I’d like to correct myself and substitute the phrase “equal content” with “congruent content.”  The difference here is important.  “Equal content,” to me, means “the same content.”  “Congruent content” means consistent [...]

THE WHY AND HOW OF MOBILE: A PLACE TO START

147476139

I’ve had my iPhone 4S for less than a year. I was a late comer to the mobile party, but now I don’t think I could survive without it. Convenience is one of the greatest benefits of the iPhone. The accessibility of Siri, e-mail, an iPod, a camera, GPS, mobile apps and websites all in [...]

2012 STRATEGY: WHAT’S YOUR ‘ONE’ WORD?

happy_new_year_china3

Chris Brogan does it.  So does Mari Smith.  Rather than write a post on trends, predictions for the new year or the best of 2011, I’d like to challenge you to simply pick ONE WORD to envision what you’d like to accomplish in this new year.  In the past, I was pretty intimidated by the [...]

VIDEO BLOGGING: 4 THINGS TO GET YOU STARTED ON YOUTUBE

url

When I was a kid, I really wanted a video camera. I wanted to make home movies, and a chance to tell my audience important things, funny things, or to just plain show off my creative talents. I had high hopes of being selected for America’s Funniest Home Videos. While my parents didn’t agree with [...]