Millennials: The Economic Engine of the Future

EconEngine158245438Hires

The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to [...]

Association Membership: Keeping Gen Y Motivated and Engaged

Gen-Y-Karaoke

  “The challenge inherent in keeping Gen Y engaged is that we’re easily distracted, we want to see progress from our daily efforts, and have a high need to stay in touch with those leading us.” ~ (p. 108) Translation for Associations: GenY needs to know OFTEN why being a part of your association matters. [...]

Mission and Vision: HOW Mission Statements

Martin-Luther-King-Memorial Image

This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  .   For my children, the searing memory of the Twin Towers of New York collapsing will define a part of their personal history. I [...]

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Rock Concert Pic

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point [...]