“Promises are like babies: Easy to make, hard to deliver”—unknown “It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot [...]
Branding Your Organization: How to Stand Out on the Dance Floor
March 31, 2010 By 24 Comments
Image via Wikipedia At a recent conference, one of the speakers iterated “Your brand is not your logo!” Many people reacted with surprise. As we start this series, it’s important to appreciate the validity of this statement. Your brand and your logo are separate items. They go to together but they are no more the [...]
