Millennials: The Economic Engine of the Future

EconEngine158245438Hires

The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to [...]

Y-Size: Getting Gen Y to Work For You (And Stay a While)

Generational studies

  I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!”  In fact, I have 2 resumes. One is for teaching and performing dance, while the other is for social media [...]

Brand Congruence: WHY Mission and Vision

Brand Congruence Hands

Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.   “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and [...]

Vision and Mission : WHY Vision Statements

Vision-Key

This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  .  Today we’re talking about WHY vision statements, manipulation vs inspiration and setting expectations… There were two stonemasons working on the exterior walls of a [...]