Brand loyalty -

Leadership Inspires Loyalty

August 3, 2012 By Kathi Rabil Leave a Comment

What inspires loyalty in a person? What makes us root for the US Olympians and cheer for “the gold” in each and every event? There are typically two options we have in trying to influence behavior: Manipulation and Inspiration. Many of the choices we make are motivated by fear, shiny objects and such, but only [...]

Filed Under: Association Marketing, Associations, Branding, Business, Marketing Tagged With: association leadership, Brand, Brand loyalty, Branding, Business, leadership, loyalty, marketing

THREE THINGS TO LEARN FROM “GAP GAFFE”

October 22, 2010 By Dick Rabil Leave a Comment

Image via Wikipedia Some folks have had quite a bit of fun with Gap’s recent logo gaffe. The new logo launch lasted 4 days and was then recalled. The issues on this topic have been fiercely debated in advertising, retail and marketing circles over the last week. But the real frontlines of the battle have [...]

Filed Under: Branding, Marketing Tagged With: Brand loyalty, Facebook, Gap, Kevin Roberts, Logo, Retail, steve jobs, Twitter

Leadership Inspires Loyalty

THREE THINGS TO LEARN FROM “GAP GAFFE”

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