Millennials: The Economic Engine of the Future

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The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify with the stereotypes of this younger generation as entitled, spoiled and non-committal. Wedding planning is a great microcosm to [...]

Association Membership: Keeping Gen Y Motivated and Engaged

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  “The challenge inherent in keeping Gen Y engaged is that we’re easily distracted, we want to see progress from our daily efforts, and have a high need to stay in touch with those leading us.” ~ (p. 108) Translation for Associations: GenY needs to know OFTEN why being a part of your association matters. [...]

The Marketing Persona: 4 Benefits of Using a Persona

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I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go [...]

NEW WEBSITE LAUNCH

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Hello Everyone! For todays blog we decided to interview our head designer, Dick Rabil, and ask him several questions about our new website design. The questions he answers in the following video are as follows: 1.) Why did you decide to redesign your website? 2.) How have you optimized the ability to be found online? [...]