Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

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Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point [...]

ASAE #Tech12: Connecting Technology & Real Life

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As CEO of an Industry Partner in ASAE, sales doesn’t come easily to me. I’m not comfortable with being promotional.  So when I attended the annual conference in Dallas, I struggled with engaging attendees in conversation.  It wasn’t until the last day of the conference that I realized it wasn’t about me but about finding [...]

Twitter: 6 Tips for an Effective Strategy

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Have you just started out on twitter? Or have you been on twitter, but never really developed a strategy? Figuring out when, how, and what to tweet can be quite a daunting task… I know that it was for me. The thing is that everyone is different, and there is no overall “perfect” twitter posting [...]

The Marketing Persona: 4 Benefits of Using a Persona

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I was thinking about how teams prepare to play each other during March Madness. All of them use scouting reports that outline the unique ways a team likes to play. The reports are fairly basic, but some details can stand out for a coach, such as information that a specific player only likes to go [...]