Gen Y: Retention and Loyalty

Loyalty-Hi-Fives

Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student.  But what blew me away was the tribute to the educators and influencers that helped motivate each student to achieve such a high level of excellence. [...]

Association Membership: Keeping Gen Y Motivated and Engaged

Gen-Y-Karaoke

  “The challenge inherent in keeping Gen Y engaged is that we’re easily distracted, we want to see progress from our daily efforts, and have a high need to stay in touch with those leading us.” ~ (p. 108) Translation for Associations: GenY needs to know OFTEN why being a part of your association matters. [...]

Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Rock Concert Pic

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a huge DMB fan. Every time the band comes around the area, I make a point [...]

The Best Kept Secret to Online Success: The Daily Checklist

blog_photo_9.15

I DON’T HAVE ENOUGH HOURS IN MY WORK DAY FOR SOCIAL MEDIA! This statement is a lie. You have to decide if it’s important for your business to make time for social media, but it does not have to take 3+ hours a day. I’ve recently discovered that some of the secrets to effective social [...]