Gen Y: Retention and Loyalty

Loyalty-Hi-Fives

Our daughter was recognized as an Outstanding Scholar recently at her university and I was truly touched with the intimacy of the ceremony and recognition given to each student.  But what blew me away was the tribute to the educators and influencers that helped motivate each student to achieve such a high level of excellence. [...]

Associations, Are You Talking to Me?

are-you-talking-to-me?

I’ve been waiting to see if some of the associations that I’m interested in would reach out to me first. Why? I’d rather spend the money on a weekend get away or dinner at my favorite restaurant, unless you can convince me of the value of membership in your association. I love to read posts [...]

Brand Congruence: WHY Mission and Vision

Brand Congruence Hands

Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.   “Congruence: n. agreement, harmony” Have you ever stood in the grocery store line, picking up items to make a favorite family dinner and [...]

Mission and Vision: HOW Mission Statements

Martin-Luther-King-Memorial Image

This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  .   For my children, the searing memory of the Twin Towers of New York collapsing will define a part of their personal history. I [...]