Do you feel like every time you get comfortable with one social media platform another one goes viral? There are so many different networks to be on: Facebook, Twitter, LinkedIn, StumbleUpon, Pinterest, Google+, E-mail…etc. How do you find the time to learn all the effective ways to market in each one of those spaces? Will you even be good at it? You’re already maxed out on Facebook and Twitter, let alone the 257 other social networking sites that you need to become affiliated with.
I recently read, “20 Life-Changing Habits That will Make 2012 Your Best Year Ever” by Marcus Sheridan, and it struck me that it is ok to take a step back and just breathe. You do not need to be everywhere all the time. Honestly, most of us are simply not wired to function without sleep!
So, where is the social media balance?
You do not need to be on every single social site. You don’t have to have all the answers. No one expects you to be all-knowing. Being the jack-of-all-trades typically means you are the master of none. Most small businesses consist of a handful of employees wearing multiple hats. Even a mid to large-size company needs to be selective. You shouldn’t feel the need to be proficient in every new social media fad and trend.
Find out which social sites work best for you, and build rapport. If it’s Facebook and Twitter, and that’s all you have time for, then only do that. If you get most of your engagement through LinkedIn and Google+, then focus there. Consistency is the message that keeps them coming back.
Let it go. Accept the fact that you are doing the best you can, and let go of the rest. Bigger companies like Mashable or Social Media Examiner keep up to date on the latest trends because they have a large staff and lots of resources.
The technology era’s best feature is also its worst: it is always changing, always updating. Updates and latest versions keep us in the know, but they can become overwhelming. How do you handle all of this? Do you feel like you need to be everywhere? Share with us how you manage your time and keep your audience happy.