Image via Wikipedia At a recent conference, one of the speakers iterated “Your brand is not your logo!” Many people reacted with surprise. As we start this series, it’s important to appreciate the validity of this statement. Your brand and your logo are separate items. They go to together but they are no more the [...]
Video Production: The Four Ps
March 9, 2010 By 2 Comments
Videos are fast becoming a key platform in the communications marketplace. US Internet users watched 14.8 billion online videos in January 2010, making YouTube the second largest search engine. Your marketing strategy should include innovative forms of communication and adding informative video is one way to keep your messages timely and fresh. Video production has [...]
