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12 Best Practices for Twitter Cards

There are three basic elements to all Twitter cards: the image, the Call to Action (CTA) and the tweet copy.  Your image should show off the business.  The headline and CTA together call out the offer.  The tweet copy generates […]


I once heard someone compare the conversation on Twitter to that of a cocktail party—short interactions meant to make a quick impression.  Where’s the value in that? There may be more than meets the eye.  Consider some of these facts […]

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Member Engagement vs Engaging Your Members

© Moodboard Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most […]

Lapsed Membership: What You Can Learn

Nobody likes looking at stats that paint a negative picture.  But you won’t have the full picture if you’re not willing to look at everything.  Remember, when it comes to marketing, you don’t know what you don’t know! Three primary […]

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Your Mobile Website: Top 3 Do’s & Don’ts

© Thinkstock Is your website mobile-optimized? In just 5 days Google is switching their search ranking algorithm to favor mobile websites! Being mobile-accessible is critical to life and business.  When Steve Jobs created the iPod, his vision was to make it easy […]

Google ALERT: Are You Mobile Ready?

They’ve done it again. As soon as you get used to doing things one way, the “powers that be” make a change—for the better. In late February, Google announced that starting April 21, their search engines would give ranking preference […]

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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert at first Mariner Arena inBaltimore. I’m a […]

  • Membership Marketing Example—Body and Soul Class

7 Best Practices for Membership Marketing

©iStock Photos When I was finally ready to commit to a regular exercise routine in my schedule, I had lots of options.  I could continue walking in the neighborhood on a regular basis but find a group to walk with […]

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2015: Believe Your Beliefs

  How many of you find yourselves “believing your doubts and doubting your beliefs”?!? As you look at the last few months of civil unrest following the shooting of Michael Brown in Ferguson and Akai Gurley in New York City, […]

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They Call It the Celery Test

Have you ever stood in line at the grocery store and tried to guess what the person in front of you was planning on making?  Ingredients like chips, dip and soda are a good indicator of a party.  Rolls, hotdogs, […]

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