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Culture Matters: Interview with Jamie Notter

Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new […]

  • Video-Eyes

Video: THE Content Marketing Trend of 2014

  “If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of […]

Three Pak: Most Common Marketing Video Types

“A minute of video is worth 1.8 million words.” ~ Forrester Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added features available […]

  • Woman announcing Call to Action
  • Megaphone 2

9 Best Practices for Effective Calls to Action

© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a […]

  • Gold Nuggets

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

You’re lucky! This week you’re going to get a double-portion! Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Last week I was supposed to publish the second installment, but […]

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  • #13-Bottomsup
  • #13-Bottomsup

10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve […]

Pinterest: “The Future of Marketing Is Visual!”

Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of […]

Marketing: A Gardener’s Almanac

Do you spend much time in the garden?  Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning […]

  • Analyzing-Data-Psychographic-Blog

Psychographics: 4 Pointers for Content Marketing

If you plan on expanding your business through your marketing, and I know you do, then you need to know about psychographics. At first blush, the word itself sounds like something a serial killer might develop in a darkroom, but […]

  • Josh-Holloway-Intelligence

Members: Josh Holloway & Intelligence Teach Us About Choices

We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human  and Intelligence , each raise some very challenging moral questions focused around technology and it’s double-edged role as […]

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