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Mobile Behavior: From Angry Birds to Your Landing Page

The mobile app, Angry Birds, is an occasional pastime of mine. There’s something indescribably satisfying about slinging kamikaze, frowning feather-balls at rickety structures on the other side of the screen. I love watching everything fall down. Why is this so […]

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Create a Culture That Drives Success, Not Just Makes You Feel Good

 © purestock   There are a lot of cliches out there about organizational culture: —Culture eats strategy for breakfast —People leave the culture, not the company —Your culture is your most valuable competitive asset And in 20 years of working […]

Culture Matters: Interview with Jamie Notter

Hi, this is Kathi Rabil, CEO of SliceWorks and with me today is Jamie Notter, of Culture That Works. I want to welcome everyone to SliceWorks Brand Chatter, a conversation about brand congruency and authenticity. Brand Chatter is a new […]

  • Video-Eyes

Video: THE Content Marketing Trend of 2014

  “If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.” ~ Martin Scorsese Do you have one of […]

Three Pak: Most Common Marketing Video Types

“A minute of video is worth 1.8 million words.” ~ Forrester Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added features available […]

  • Woman announcing Call to Action
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9 Best Practices for Effective Calls to Action

© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes later I was on a […]

  • Gold Nuggets

19 More Takeaways from ASAE’s Membership, Marketing and Communications Conference

You’re lucky! This week you’re going to get a double-portion! Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Last week I was supposed to publish the second installment, but […]

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  • #13-Bottomsup

10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend, I’ve […]

Pinterest: “The Future of Marketing Is Visual!”

Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of […]

Marketing: A Gardener’s Almanac

Do you spend much time in the garden?  Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up EARLY Saturday morning […]

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