video

Key benefits of video

  • slider-bvkgrnd   Video content boosts overall website SEO
  • slider-bvkgrnd   Transcription and Captions fuel search engines
  • slider-bvkgrnd   Easy to post on multiple platforms
  • slider-bvkgrnd   Establishes your personality faster
  • slider-bvkgrnd   Differentiates you from competition more easily
  • slider-bvkgrnd   A picture is worth a thousand words
  • slider-bvkgrnd   Plays nice with mobile devices

 

Video is a great way to show off a company’s personality, people, culture, and customers. Video helps humanize a business and is one of the easiest ways to add interactivity to your website.  It’s a great way to tie your WHY and HOW together. It connects, conveys, and convinces better than any other type of content available today. Tap into the power of video for your brand.  

Our video products include company profiles, customer testimonials, scripted ads, and professional news stories. All our videos are produced in 1080p HD and delivered in TV, mobile and web-ready formats.

WHY Video?

Good products and services matter but stories are what connect people with businesses and brands.  Video is a great way to communicate your company’s story, engage and educate customers, and drive sales on your website. Video is one of the newest and most popular tools in SEO and content marketing today. And today, social media is powered by video.

HOW does video strategy fits into your overall marketing?

Like social media, video is a tool or tactic in your marketing strategy tool belt.  But even though video is a WHAT, your video strategy needs to address HOW you are going to tell your story.  Before you commit to a video contract, you need to understand WHY and HOW you want to use video to speak to your audiences.  Different kinds of videos create different kinds of impact.

WHAT does video strategy look like?

Slice-Works video products include company profiles, customer testimonials, scripted ads, and professional news stories. All our videos are produced in 1080p HD and delivered in TV, mobile and web-ready formats. Here are 6 types of videos that we offer and how they contribute to your brand’s story. Of course if you need a completely custom solution we can do that too!   

"WHAT" Continued

1.  Company & Product Profiles: Promote, demonstrate or inform in a personal way
A company profile is the most versatile kind of video that we offer! Seen as more personal and genuine when compared to traditional ads, a video profile introduces personality and a face to you, your company, and your products. Inform, education, and influence decisions with engaging videos.

2.  Customer Testimonials: Let your customers sell for you
Testimonials establish credibility & increase conversion! Use existing customers to communicate real customer experiences. Video testimonials are perceived as genuine, believable, and more authentic than text alone. See chart on this page.

3.  Scripted Ads: Deliver a compelling story that grabs attention
Video ads persuade and promote! A professionally written script and recorded voiceover reinforces your message and delivers a compelling story that grabs attention and persuades audiences.

4.  Video News Releases
Video News Releases are strong public relations tools that spark media attention. Deliver short, professionally scripted and produced video segments with your company news and announcement.

5.     Feature Stories
65-70% of all content shared in social media channels is news! (Nielsen Media Research Survey) Feature Stories generate online buzz and spark media interest. In-depth, professionally scripted and produced video news segments focus on a company, product, or service.

Slice | Works Testimonial Video Formats

30 Second Video: Deliver a Quick Snapshot

Perfect for raising awareness and creating a positive impression.

• Dedicated production team

• Music and graphics

• Engaging business shots

• Web, mobile and TV formats

• One round of edits

60 Second Video: Provide a Detailed Overview

Perfect for generating interest among customers.

• Dedicated production team

• Music and graphics

• Engaging business shots

• Web, mobile and TV formats

• Two rounds of edits

90 Second Video: Present the Big Picture

Perfect for engaging customers who want to know more.

• Dedicated production team

• Music and graphics

• Engaging business shots

• Web, mobile and TV formats

• Two rounds of edits

Slice-Works Video Offerings

We’ve made the process of creating a video simple, from production to proven types of videos that work with any business. Here are 6 types of videos that we offer out of the box—of course if you need a completely custom solution we can do that too!  

  1. Company & Product Profiles: Promote, demonstrate or inform in a personal way
    A company profile is the most versatile kind of video that we offer! Seen as more personal and genuine when compared to traditional ads, a video profile introduces personality and a face to you, your company, and your products. Inform, education, and influence decisions with engaging videos.
  2. Customer Testimonials: Let your customers sell for you
    Testimonials establish credibility & increase conversion! Use existing customers to communicate real customer experiences. Video testimonials are perceived as genuine, believable, and more authentic than text alone. See chart on this page.
  3. Scripted Ads: Deliver a compelling story that grabs attention
    Video ads persuade and promote! A professionally written script and recorded voiceover reinforces your message and delivers a compelling story that grabs attention and persuades audiences.
  4. Video News Releases
    Video News Releases are strong public relations tools that spark media attention. Deliver short, professionally scripted and produced video segments with your company news and announcement.
  5.   Feature Stories
    65-70% of all content shared in social media channels is news! (Nielsen Media Research Survey) Feature Stories generate online buzz and spark media interest. In-depth, professionally scripted and produced video news segments focus on a company, product, or service.

 

Key Stats on the Marketing Impact of Videos

Video increases the chance of a front-page Google result
by 53 times (Forrester)
Videos in universal search results have a 41% higher click
through rate than their plain text counterparts (ReelSEO)
Landing pages with professional video generate 4-7 times
more engagement and response rates (SearchEngineWatch)
52% of viewers take action after watching an online video
(comScore)
Customers who watch a product video are 85% more likely
to purchase (eMarketer)
Visitors spend 10 times longer on sites with Testimonial
Videos (ReelSEO)
 Video increases email click-through rates 2-3 times (Forrester)
Business spending on video will reach $8.3 billion by 2015
(Interactive Media Strategies)
52% of consumers who watch video about a product are
more comfortable with their purchase decision. (Invodo)
People who watch videos are 174% more likely to purchase. (Invodo)