Our Process

Overview         Phase I         Phase II         Phase III         Phase IV         Phase V

  • These steps are the key elements to delivering a product that exceeds your expectations.
  • It is important to us that we partner with you through this process.
  • Client Meeting
  • Clarify strategies,
  • goals, and values
  • Research stakeholders’ needs and perceptions
  • Gather Requirements
  • Identify key audiences
  • Identify key issues
  • Evaluate existing materials
  • Client Meeting
  • Clarify strategy and positioning with creative brief and schedule
  • Write out key messages/descriptors
  • Provide relevant input and ideas
  • Develop messaging scenarios
  • Understand budget constraints
  • Identify tactics such as print style and/or multimedia styles for awareness, clarity, and collaboration
  • Editorial review
  • Develop key messages
  • Present design moodboards for look and feel
  • Involve print or multimedia vendors
  • Explore media alternatives
  • Examine applicability
  • Review and acceptance
  • Finalize project direction
  • Involve print or multimedia vendors
  • Prioritize and design applications
  • Design and layout production
  • Print or multimedia production
  • Apply brand guidelines
  • Review and acceptance
  • Develop launch strategy and plan
  • Launch internally first
  • Launch externally
  • Build synergy