National Retail Federation

The National Retail Federation’s Loss Prevention conference draws thousands of retailers from around the country each year.
In 2008, the National Retail Federation wanted to highlight new advances in theft identity protection. We developed a new color palette with a collage layout to demonstrate multiple solutions to theft identity.

In 2007, they wanted to emphasize the growing technology surrounding “loss prevention.” We used the compass element to forecast new and exciting frontiers in loss prevention development.