Marketing Strategy and Branding

SLICE provides marketing strategies and creative solutions to associations, higher education groups, and government agencies. From marketing strategy to branding, from website and graphic design to multimedia services and social media, SLICE can make your project a success.

Audience perception and participation is as important as the services you offer. A good outcome begins with a good strategy. Starting with a brand audit, the SLICE team will put you on the right track to improve your overall marketing potential. 

We begin by looking at the big picture to determine overall strategy.  We review your mission and purpose and any requirements that must be met or maintained. 

For an external review, we look at outside influences that might include the current political climate, social issues, or recent technological advances.  We look at the market, your competition and your audience.

For an internal review, SLICE considers your assets, resources and your unique competitive advantage.  Assets and resources may include your human and financial resources, your web presence and your current marketplace performance.  Your competitive advantage will identify the benefits you have to offer, your values and personality.  The end result is your USP – Unique Selling Proposition.

In the planning stage, we will decide what your goals are, determine how to get there and agree on specific actions to take.  These will become your marketing objectives.  Taking into account your vision, financial goals and targeted market share, your marketing objectives will be Specific, Measureable, Attainable, Realistic and Timely.

NOW IS THE TIME to turn ideas into realities. Click here to contact us.


See a listing of our services below:

Integrated Marketing Plan • Internet Marketing Review • SWOT Analysis • Search Engine Marketing • Email Marketing • Social Media Marketing • Branding • Brand Audit